About
Erik Sjöholm
Singer-songwriter and marketing entrepreneur, based in Switzerland, from the Swedish-speaking region of Finland.
Erik has run his own independent music brand — releases, sync licensing, self-booking, promotion — for over a decade, mentored along the way by hit songwriters including Jeff Franzel through The Songwriting Academy, and a Gold Artist with Modern Musician's fan-growth programme.
He currently works as Project Manager at Nordic Audio Labs, where in a six-person company he owns email marketing, paid social, content channels, web, brand positioning and international distributor relations end to end — giving him hands-on, numbers-backed experience across the exact channels a label campaign runs on.
Alongside this he runs an active storytelling and concert-production practice, with real business development and international festival credits behind it. He is studying Business Administration at Novia University of Applied Sciences in Finland.
Lucerne, Switzerland
Swedish (mother tongue), English, Finnish and Spanish fluently; conversational Italian and German.
Voice, guitar, drums — studied from the age of seven.
Logic Pro, Canva, Adobe Premiere Pro, Photoshop, MailerLite, Google Tag Manager, GA4, Meta Ads, Google Ads, Notion.
Supported multiple times by Kulturfonden, the Finland-Swedish cultural foundation.
Open to enquiries
Sync licensing, collaboration, booking, or roles in the music and audio industry. A full CV and press materials are available.