About
Erik Sjöholm
Songwriter and music-business generalist, based in Switzerland, from the Swedish-speaking region of Finland.
Erik has run his own independent music brand — releases, publishing, sync licensing, self-booking, promotion — for over a decade, and spent two years mentored at The Songwriting Academy by coaches including the hit songwriter Jeff Franzel.
He currently works as Project Manager at Nordic Audio Labs, where in a six-person company he owns email marketing, paid social, content channels, web, brand positioning and international distributor relations end to end — giving him hands-on, numbers-backed experience across the exact channels a label campaign runs on.
Alongside this he runs an active storytelling and concert-production practice, with real business development and international festival credits behind it. He is studying Business Administration at Novia University of Applied Sciences in Finland.
Lucerne, Switzerland
Swiss B permit. Eligible to work in Switzerland and the EU/EEA without sponsorship.
Swedish (mother tongue), English, Finnish and Spanish fluently; conversational Italian and German.
Voice, guitar, drums — studied from the age of seven.
Logic Pro, Canva, Adobe Premiere Pro, Photoshop, MailerLite, Google Tag Manager, GA4, Meta Ads, Google Ads, Notion.
Supported multiple times by Kulturfonden, the Finland-Swedish cultural foundation.
A marketing, brand or product-marketing role in music, audio or adjacent creative industries — Switzerland or remote-EU, full-time or 80 percent. Ideally somewhere small enough that owning a channel end to end is normal.
Open to enquiries
Sync licensing, collaboration, booking, or roles in the music and audio industry. A full CV and press materials are available.