Curriculum vitae
Erik Sjöholm
A plain chronological record, for grant committees and hiring panels who would rather read a list than browse four pages.
Experience
Project Manager, Nordic Audio Labs (Finland)
Marketing, brand positioning, web, and international distributor and dealer relations for a six-person audio-hardware company. Owns email marketing, paid social and search, the content channels and the full tracking infrastructure.
Interior Design & Sales Consultant, Bolia (Switzerland)
February to April 2025. Ranked among the top three sellers across the DACH region in his second month.
Front of house, Krienbrüggli & Alpineum Kaffeehaus°Bar (Lucerne)
Service and hospitality work during his first months in Switzerland, January to March 2025.
House sitter, TrustedHousesitters
Carpentry, repairs and electrical work alongside garden and pet care; a completed house sit in Zurich, 28 November – 22 December 2024, with three written references on file.
Content Creator, EssentiallySports
Audio marketing assets and personalised audio content.
Storytelling & live production
Creates and tours storytelling concerts, principally GLENN — directed by Raphael Rodan, part-funded by Svenska Kulturfonden — writing and performing all the music. Toured the ensemble show Silaba to the Amsterdam Storytelling Festival and to Oerol. Self-books and invoices the whole practice: outreach, negotiation, contracts, travel and promotion.
Innovation & Technical Assistant, Nordic Audio Labs
Studio assistance and technical development for founder Martin Kantola; created the first audiovisual marketing content for the products.
Composer & performer, "Pasos Humanos" — Fundación Talento Colectivo
Co-written, performed and filmed with Tamara González in La Guajira, Colombia — an original song and music video honouring the Wayuu women weavers of the Proyecto Tejidos Vitales, a fair-trade empowerment initiative for more than 100 artisans.
Renovation, hospitality & care work, seven placements across Europe & Latin America
Teaching and childcare at a summer camp in Romania, family support in France, an eco-hostel renovation in Ghent and a second placement elsewhere in Belgium, an eco-house and animal sanctuary in Italy, garden and pet care in Peru, and community work in Costa Rica. Reviewed 5.0 stars across the five with formal Workaway records.
Founder & artist, Firma Erik Sjöholm
Sole proprietor of his own music brand — writing, production, release strategy, sync licensing, self-booking, artwork and promotion.
Board member, Doobop Jazz Club (Vaasa, Finland)
Board service alongside bar and events work.
Bands & music projects (Finland)
Lead vocalist with the cover band Pop Dean for a decade, playing venues and private events across Finland; rapper with the hip-hop cover band T-bone Sextet, 2011–2014; songwriter and band leader of Grand, whose Live at the Grand sessions were released in 2014.
Education & training
BBA (Tradenom), Novia University of Applied Sciences, Finland
Business Administration, flexible/online study.
Mentoría Creativa, Glocal Sound Academy
A twelve-module artist-business programme.
The Art of the Song Pitch — Sync Songwriter (US)
Pitching and composing for film and television.
Songwriter studies, The Songwriting Academy (UK)
Two years mentored by several senior coaches, including Jeff Franzel, founder Martin Sutton and Julian Drucker.
Gold Artist Academy, Modern Musician (US)
Fan-growth and independent-artist marketing, including multi-year use of the StreetTeam platform.
Musicpreneur Academy & T. Harv Eker Academy (online, US)
Marketing and business studies; ongoing.
Professional Storytelling Degree, Mezrab Storytelling School
Amsterdam.
Professional Musician (vocational and academic)
Yrkesakademin i Österbotten and Gymnasiet i Jakobstad, Finland. Earlier private study at the Legato Music Institute, 2000–09.
Swedish (mother tongue), English, Finnish, Spanish; conversational Italian and German.
Logic Pro (advanced), Canva (advanced), StreetTeam (advanced), Adobe Premiere Pro, Photoshop, InDesign, MailerLite, Google Tag Manager, GA4, Meta Ads, Google Ads, Contentsquare, Notion, Office 365, Basecamp.
Teosto (Finland), IPI 533999211. Writer splits, ISRC and ISWC codes maintained per song.
LANDR, DistroKid, Emubands, DISCO.
Kulturfonden — awarded multiple times for artistic projects.
Swiss B permit. Eligible to work in Switzerland and the EU/EEA without sponsorship.