Curriculum vitae
Erik Sjöholm
A plain chronological record, for grant committees and hiring panels who would rather read a list than browse four pages.
Experience
Project Manager, Nordic Audio Labs (Finland)
Marketing, brand positioning, web, and international distributor and dealer relations for a six-person audio-hardware company. Full-time since March 2025.
Content Creator, EssentiallySports
Audio marketing assets and personalised audio content.
Innovation & Technical Assistant, Nordic Audio Labs
Studio assistance and technical development for founder Martin Kantola; created the first audiovisual marketing content for the products.
Founder & artist, Firma Erik Sjöholm
Sole proprietor of his own music brand — writing, production, release strategy, sync licensing, self-booking, artwork and promotion.
Board member, Doobop Jazz Club (Vaasa, Finland)
Board service alongside bar and events work.
Education & training
BBA (Tradenom), Novia University of Applied Sciences, Finland
Business Administration, flexible/online study.
The Art of the Song Pitch — Sync Songwriter (US)
Pitching and composing for film and television.
Songwriter studies, The Songwriting Academy (UK)
Two years mentored by several senior coaches, including Jeff Franzel, founder Martin Sutton and Julian Drucker.
Gold Artist Academy, Modern Musician (US)
Fan-growth and independent-artist marketing, including multi-year use of the StreetTeam platform.
Musicpreneur Academy & T. Harv Eker Academy (online, US)
Marketing and business studies; ongoing.
Professional Storytelling Degree, Mezrab Storytelling School
Amsterdam.
Professional Musician (vocational and academic)
Yrkesakademin i Österbotten and Gymnasiet i Jakobstad, Finland. Earlier private study at the Legato Music Institute, 2000–09.
Swedish (mother tongue), English, Finnish, Spanish; conversational Italian and German.
Logic Pro (advanced), Canva (advanced), StreetTeam (advanced), Adobe Premiere Pro, Photoshop, InDesign, MailerLite, Google Tag Manager, GA4, Meta Ads, Google Ads, Contentsquare, Notion, Office 365, Basecamp.
LANDR, DistroKid, Emubands, DISCO.
Kulturfonden — awarded multiple times for artistic projects.