Erik Sjöholm

Professional portfolio & credentials

Singer-songwriter and marketing entrepreneur with over a decade running his own independent music brand, now also driving digital marketing and international operations for an audio-hardware company. A chronological record of artist work, marketing leadership, storytelling production, and sync licensing — built for labels, grant committees, collaborators, bookers, and music supervisors.

  1. 2009 —

    Artist

    Songwriting, releases, and performance — from the 2009 EP Endless and the 2016 debut album Walkabout through a decade of independent releases and collaborations.

  2. 2019 —

    Nordic Audio Labs

    Project Manager. A 12,500+ subscriber email program, a YouTube channel grown from 900 to 57,000+ subscribers, paid social/search campaigns, and a full-funnel marketing system architected and documented in-house.

  3. 2020 —

    GLENN — Storytelling & Production

    An ongoing storytelling and concert-production practice, performed at festivals across Europe — with its own dedicated site in progress.

  4. 2016–2024

    Sync Licensing

    Placements and working relationships including Sugar House Publishing, Songfinch, TuneRiver, and others — built for music supervisors.