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Singer-songwriter and marketing entrepreneur with over a decade running his own independent music brand, now driving digital marketing and international operations for an audio-hardware company.

Erik Sjöholm is a Swiss-based singer-songwriter and creative entrepreneur who has run his own independent music brand — releases, sync licensing, self-booking, promotion — for over a decade, mentored along the way by hit songwriters including Jeff Franzel through The Songwriting Academy. He currently works as Project Manager at Nordic Audio Labs, covering email, paid social, content, web, brand positioning and international distribution, giving him hands-on experience across the exact channels a label campaign runs on.

Creative entrepreneur and full-time artist with over a decade of hands-on experience building and promoting his own music brand — from songwriting and production through release strategy, sync licensing and self-booking, including two years mentored by top coaches at The Songwriting Academy (UK), among them hit songwriter Jeff Franzel, and Gold Artist status with Modern Musician's fan-growth programme. In parallel he works as Project Manager at Nordic Audio Labs, where in a six-person company he owns email marketing, paid social, content channels, web, brand positioning and international distributor relations end to end. Concrete results include a 12,500-subscriber email list, a YouTube channel grown from 900 to over 57,000 subscribers, and dealer relationships spanning six markets. He also runs an active storytelling and concert-production practice with international festival credits, and is studying Business Administration at Novia University of Applied Sciences. Fluent in five languages.