Nordic Audio Labs
Marketing & operations
Two stints at a small Finnish audio-hardware company — first as a technical assistant, then returning to build and run the marketing and international-operations machine.
Six people. One brand built from nothing.
Roles
- 2019–2020
Innovation & Technical Assistant
Studio assistance · Technical development · Marketing assets
Studio and technical development work for founder Martin Kantola, alongside the first audiovisual marketing content for the products.
- Jan 2025 —
Project Manager
Marketing · Brand · Distribution · Operations
Returned in a far broader role. In a six-person company, owns email, paid social, content channels, web, brand positioning and international distributor relations end to end. Full-time since March 2025.
Results
In numbers
Across 35 campaigns and 14 automations in MailerLite, including a 32-step automation that has sent 77,665 emails.
@NordicAudioLabs grown from 900 to over 57,000, with a top video near 275,000 views and a branded interview series featuring guests including Björk and Bruce Swedien.
A single Meta Ads funnel generated more than 11,700 leads. Google Ads campaigns drove 26,100 clicks and 13,200 conversions over the same period.
Architected and personally wrote the company's full-funnel Digital Marketing System — Google Tag Manager, GA4, Meta Pixel, Google Ads conversion tracking, Contentsquare CRO and GDPR Consent Mode v2.
Dealer outreach and market entry across Perfect Circuit, India, the GCC, Singapore, China and Argentina, plus CE certification, REX authorised-exporter status and trade-show preparation for NAMM and Superbooth.
Began the current role with no established brand code in place and built one: the NU-880K launch positioning, “Trust Through Naturalness,” with forced certainty as its narrative counterpoint.