Nordic Audio Labs
Marketing & operations
Two stints at a small Finnish audio-hardware company — first as a technical assistant, then returning to build and run the marketing and international-operations machine. It was founded by Martin Kantola, who designed Amphion’s studio monitor line and whose microphones have been used by Björk and Bruce Swedien.
A six-person company, selling into six markets.
Roles
- 2019–2020
Innovation & Technical Assistant
Studio assistance · Technical development · Marketing assets
Studio and technical development work for founder Martin Kantola, alongside the first audiovisual marketing content for the products.
- Jan 2025 —
Project Manager
Marketing · Brand · Distribution · Operations
Returned in a far broader role. In a six-person company, owns email, paid social, content channels, web, brand positioning and international distributor relations end to end, full-time.
Results
In numbers
Across 35 campaigns and 14 automations in MailerLite, including a 32-step automation that has sent 77,665 emails.
@NordicAudioLabs grown from 900 to over 57,000, with a top video near 275,000 views, alongside video series including Side By Side and Capsule Chronicles. Instagram over the same period grew from around 750 to 2,280+.
A single Meta Ads funnel generated more than 11,700 leads. Google Ads campaigns drove 26,100 clicks and 13,200 conversions over the same period.
Architected and personally wrote the company's full-funnel Digital Marketing System — Google Tag Manager, GA4, Meta Pixel, Google Ads conversion tracking, Contentsquare CRO and GDPR Consent Mode v2.
Including reaching Thomann, Europe's largest music retailer, alongside dealer relationships across Perfect Circuit, India, the GCC, Singapore, China and Argentina, plus CE certification, REX authorised-exporter status and trade-show preparation for NAMM, Superbooth, GearExpo and AES Nashville.
There was no written brand code when he arrived. Developed one with the founder — positioning, values, tone, colour and typography — carrying the flagship launch line, “Trust Through Naturalness,” against forced certainty as its counterpoint.
Press & testimonials
Independent evidence
Reviews from four audio-trade publications and testimonials from working engineers — not written by the company.
Sound On Sound 
Tape Op 
Recording Magazine 
Audiofanzine 
Don Gunn 
Martin Bjelke
Systems
The production system behind the numbers
Also built and maintains the company’s production-tracking system in Power BI — synced via API from Fusion 360 into a live production queue for every unit, a component-level inventory tracker with automatic below-minimum alerts, and a per-order shipping and payment tracker. Below is the data model behind it: production orders, inventory movements, sales orders and the product table, related to each other rather than kept as a flat spreadsheet.
